To challenge the perception of Graybar as merely a traditional electrical supply distributor, we developed an engaging OLV and landing page design. This project aimed to highlight Graybar's comprehensive range of specialized tech-powered security solutions, reinforcing the message "Yep. Graybar does that." to drive cross-selling opportunities and broaden customer awareness.

AWARD

2023 AAF STL Silver Addy Award

ROLES

Sr Art Director

Key Art Designer

WORK

OLV

Web Landing Page